Saturday 31 March 2012

The future looks bright for our young artists

Its important to have ecofriendly artists and painters. Thanks Umoja Primary for embracing art. Let us all play part in making a difference to a bright and friendly future.

Thursday 29 March 2012

Thanks Jan Martin Mcguire

It is important to nature talent and creativity at an early stage. Through drawings, children get to express their inner thoughts about biodiversity while creating a career, who knows......maybe a future artist or painter is in the making.

Wednesday 28 March 2012

Insects around us

The word insect date back to 1600 from the latin word insectum meaning with divided body (head, body thorax) There are nearly 1.4 to 1.8 million species of insects in the world today. The most numerous of the insect species are beetles.

The life cycles of insects vary but most hatch from eggs. Insect growth is constrained by the inelastic exo-skeleton and development involves a series of molts. The immature stages can differ from the adults in structure, habit and habitat and can include a passive pupal stage in those groups that undergo complete metamorphosis .

Insects that undergo incomplete metamorphosis lack pupal stage and adults develop through a series of nympal stages

Insects typically move about by walking, flying or occasionally swimming.

Insects are the only invertebrates to have evolved flight and most of them lead a solitary lifestyle but some such as the African honey bee (honey comb picture with bees) and Atta cephaloles are social and live in large, well organized colonies.

Insects can communicate with each other in a variety of ways. Male moths can sense the pheromones of female moths. Other species communicate with sounds. Crickets stridulate or rub their wings together. In the beetle order coleptera they communicate with light.

Humans regard certain insects as pests and attempt to control them using insecticides and a host of other techniques. Some insects like the fruit fly damage mango fruits. Female anopheles mosquitoes bite humans and transmit malaria causing vector called plasmodia, tse tse flies bite livestock and infect them with nagana and sleeping sickness after transmitting the trypanasoma.

Nevertheless without insects to pollinate flowers, the human race would soon run out of food because many of the crop plants that we rely on would not be able to reproduce. Commercial insects with economic benefit include silk worms and honey bees.

Below are some of the insect species in Kenya,

Oryctes sp., (Rhinoceros Beetle) Most of the Rhinoceros beetles develop in dung, including thst of elephants. Adults are normaly large and the males are famous for the horns that develop on their heads and from which the common is derived.

Milkweed bugs- These true bugs feed on the seeds of poisonous asclepiad plants such as calotropis, in the process sequestering cardiac glycosides that are extremely toxic to potential predators. The bugs toxicity is advertised by its conspicuous warning colouration.

Dragonfly Trithemis sp. This species is a close relative of the violet drowping. Dragon flies are among the most ancient of insects, having evolved about 300 million years ago.

Rhiniidae cf. Fainia sp. Rhiinid flies play an important role in nutrient recycling, and many are scavengers on decaying organic matter.

Pontia helice is an elegant butterfly in the family pieridae, and like the African migrant it flies year round.

Hodebertia testalis. Caterpillars of this beautiful moth feed on the poisonous tissues of the fruits of the asclepiad climber pergularia daemia. Presumably, the adult moth are distasteful to bird predators.

St Aloys Ojola Primary School

Welcome to the family

Learning in session

Michael with the children

Madam Margret, the school patron with the children

Saturday 24 March 2012

RICHARD BRANSON: A loyal following is only a few clicks away

RICHARD BRANSON:

The key to generating loyalty and rising above the general noise of social media seems to be all about creating an authentic voice

Q: What is the best way to promote our blog on environmental conservation in Kenya? We are hoping to help build an eco-friendly generation, and wish to reach out to potential donors. — Sam Dindi, Kenya

A: The rise of social media over the last few years and the speed at which companies such as Facebook, Twitter and Google are signing up new members has forced businesses and charities to reassess many of their traditional marketing and PR efforts, and instead focus on building a substantial and loyal online following.

The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice. Over the last couple of years I have spent a lot of time with my digital media team, creating varied and interesting content for our pages and channels. I post blog entries and tweets almost daily, and I often upload photos from around the world.

Our channels have also helped me publicise many of our philanthropic efforts, such as wildlife conservation, drug decriminalisation, encouraging entrepreneurship and battling climate change. This has helped to ensure that the public and politicians take note.

This in turn has helped us raise our brand’s profile online, which has translated into real benefits for our businesses. The more followers Virgin and myself have online, the more feedback and important information we can glean that will tell us whether we are getting things right or wrong. We can react quickly through our own channels, reaching a wide audience that includes our best clients and most fervent fans.

In the past, I often made a splash for our businesses through eye-catching adventures and stunts. Now a timely comment on one of our online channels can trigger widespread debate, while an amusing video or fun competition will create visibility for our brand in many markets where we have little or no footprint. Every week I receive e-mails from readers in countries such as Brazil and Uganda, where we haven’t yet established businesses, asking that we set up in their country.

This year we are launching our Virgin Mobile business in Latin America through a series of partnerships with local firms. Our online presence and increasing following has helped raise awareness of the brand and build expectation before the launches.

So how can Sam and other budding entrepreneurs make an impact? For those trying to establish an online presence for a nonprofit or charitable organisation, I have prepared some tips on how to kick-start your online presence.

1. Build a loyal following by creating interesting and accessible content. This is time-consuming, but is crucial for keeping your audiences engaged. This will ensure that your stakeholders will be listening when the time comes for you to deliver a message about your company or organisation.

Sam must take care that the tone of his site is consistent with his target audience — in this case, the younger generation. If the focus of the blog is promoting conservation to young people in Kenya, then make sure that this evident in every article. Try to talk about topics that will not only educate them but are relevant to their lives and can influence behaviour change.

2. Consider other sources of content. In some cases you may decide to approach bloggers and ask them to team up with you on certain subjects.

Once the tone and content of Sam’s blog has been focused to the target audience, it would be good for him to also look at getting a diverse range of other bloggers who can contribute and build up the following on that website.

3. Look for like-minded partner organisations to help you. There will likely be other non-profits working on similar problems; reach out to them with your ideas on how to combine or augment each other’s efforts. Sam could reach out to companies and NGOs focused on either children or environmental issues.

4. Create a revenue stream to fund more development and promotion on your site. This can be as easy as contracting with services such as Google AdSense to put ads on your website in order to generate some income.

5. Target potential donors. Through social networking, Sam can draw people’s attention to his charitable cause – for this, the Internet has proved invaluable. However, when it comes to turning those supporters into donors, remember there really is no substitute for human interaction. Sam needs to make sure that people have a way of interacting and donating on the website.

6. Once you have a sufficient number of followers and your initiative has grown into a success, it’s a good idea to start looking for sponsors — companies, larger organisations and even governments. Sam has a great idea — the goal of building an eco-friendly generation in Kenya has the key advantage of winning the attention of the much sought-after younger generation. Having many followers will be attractive to potential sponsors.

Sam, you have chosen a great niche! Many people in Kenya are working hard on conservation – even the UN Environment Programme is based there. Just remember you must pursue what interests you and you enjoy — if you do, your passion and commitment will show through in everything you do.

© 2012 Richard Branson. Distributed by The New York Times Syndicate

• Branson is founder of the Virgin Group. He blogs at www.virgin.com/richard-branson/blog. Follow him on Twitter at www.twitter.com/richardbranson. Send questions to branson@bdfm.co.za and include your name, country, e-mail address and the publication